Our Philosophy

We believe that individuals and organisations need to embrace change and build resilience in order to be successful over time. Whilst organisations and individuals may struggle with this transformation, there are ways to make the transition smoother, faster and more effective.

Our unique app solution, Insights For You, is built on 360° feedback methodology and takes its’ starting point in the concrete winning behaviours that you want more of. We have in-depth knowledge in how to define and concretise these behaviours based on your needs.

We found, through our research and numerous years of experience, that an effective feedback process, is our best recommendation to accelerate the behaviours that you would like to see more of in your organisation.
Behaviours that are directly connected to your culture and values. Behaviours that are strongly linked to your business strategy. Regardless as to whether they are on an organisational, team or individual level.
In summary, an effective 360° feedback process is a fast-track to empower people to grow, develop and to build value.

Meet the Team

Insights For You (IfYou AB) was founded by Peter Lysell and Mikael Perdin in 2017 in Gothenburg, Sweden. The concept of the Insights For You 360 degree feedback tool was developed through years of experience, collaboration with more than 5 000 leaders internationally, and by learning that the perfect work environment is actually quite rare and uncommon. Insights For You aspires to be the key to opening up a Pandora’s box of feedback, continuous individual development and organisational growth.

Mikael Perdin
Senior Advisor

Mikael is our go-to-guy when it comes to effective structure and management by objectives – rest assured that all our targets are SMART.

Christian Lindholm

Our CEO juggles finance, product development, marketing and customer relations on a daily basis. By the looks of it he's soon ready to join the circus.

Peter Lysell

If the perfect idea generator had a face, it would probably be Peter’s. His creativity ensures that we never run out of development possibilities.

Susanna Furubom
Business Development Manager

Susanna adeptly navigates sales, marketing, and client relations and brings creative flair, constantly fueling growth with fresh perspectives.

Shirley Lane
Project Manager

If the devil is in the details, we haven’t experienced that yet - thanks to Shirley. Her perfectionist approach is accompanied by a thorough holistic understanding.