About Us

Insights For You (IfYou AB) was founded by Peter Lysell and Mikael Perdin in Gothenburg, Sweden in 2017 to enable individuals and organisations to work more efficiently with feedback. The concept of Insights For You was developed through years of experience, of collaboration with approximately 5 000 leaders across the world, and learning that the perfect work environment, where people can reach their full potential, is actually quite rare and uncommon. Insights For You aspires to be the key to opening up the Pandora’s box of feedback, continuous individual development and organisational growth.

By using 360° feedback methodology, adjusted to the organisation’s overall strategy and transformed into concrete behaviour and packaged in an easy-to-use app, Insights For You aims at challenging existing providers of feedback solutions. Two of the corner stones in the solution is to keep it simple and to make it available to as many people as possible – this enables frequent and regular usage without any hassle. Quality feedback is a prerequisite for success in any organisation.

Mikael Perdin

Mikael is our go-to-guy when it comes to effective structure and management by objectives – rest assure that all our targets are SMART.

Christian Lindholm

Our CEO juggles finance, product development, marketing and customer relations on a daily basis. By the looks of it he's soon ready to join the circus.

Peter Lysell

If the perfect idea generator would have a face, it would probably be Peter’s. His creativity secures that we will never run out of development possibilities.

Shirley Lane
Project Coordinator

If the devil is in the details, we haven’t experienced that yet - all thanks to Shirley. Her perfectionist approach is accompanied by a thorough holistic understanding.

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